Released on = December 9, 2005, 6:55 am

Press Release Author = Jmar Marketing Concepts

Industry = Advertising

Press Release Summary = Google AdWords may be a daunting task to some. Tips on how
you can lesson the stress level.

Press Release Body =
FOR IMMEDIATE RELEASE
12/10/2005

Google AdWords Tips and Tricks for the Beginner

The first time I tried setting up my Google account I was amazed and totally
confused. I had come from the SEO area of the
internet, (Search Engine Optimization). All of a sudden this Google outfit put out
something that seemed simpler, cost effective
as well as vital to web site advertising.

Over the course of a few months I was buried. I knew there was a learning curve but
I didn\'t realize it was that steep but I
persevered. This was such a challenge at times that I want to share some of my tips
with you.

Los Angeles, December 9, 2005 Vital Tips & Adwords Tricks

City, State - date - Intro statement

Here\'s some of things to keep in mind when setting up your Google AdWords

1. Focus. Be sure that you know what you\'re advertising and stick to that message.
2. Use keywords that your prospect will use, stay away from words that you think
will work-after all you aren\'t buying your
product or service.
3. Use word relevancy in everything you do-that way you will pay less and gain top
spots
4. Use negative keywords-that way you won\'t waste your time and get what I call
\"garbage clicks.\"
5. Use landing pages that make sense and are relevant to your keywords/keyword
phrases.

FOCUS
Stay on target-if you\'re selling chocolate ice-cream don\'t go into other flavors
stay with one theme or subject.

RELAVENT KEYWORDS
Use keywords that mean something to the prospect. Try to see your product through
his/her eyes-detach yourself from yourself.
Often times prospects will misspell a word so you need to misspell words as well.
Don\'t give your prospect any credit for anything more
than what he/she is thinking

WORD RELAVENCY THROUGHOUT
In everything you set up be sure that words are all relevant to each other. By
doing so you will not only gain top positioning but
also pay less for the expensive words that your competitors are paying top dollar for.

NEGATIVE KEYWORDS
This is not being negative it\'s being smart, in a negative sense. Be sure to
include negative keywords in all of your campaigns. Let me
give you an example. If you\'re selling Hershey\'s Chocolate you need to include
Nestles ad all other companies that sell chocolate because
when someone is so specific as to search for a brand name they don\'t want what you
have to offer, they want what they want and you could
end up paying for useless clicks.


More useful information on Google Keywords
http://www.YourPlaceOnTheWeb.com


For More Information Contact:
Mark Gabel
jmarsupport@gmail.com
http://www.YourPlaceOnTheWeb.com




Web Site = http://www.yourplaceontheweb.com

Contact Details = Mark Gabel